BUSINESS
COMMUNICATION AND BEHAVIOURAL STUDIES
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General:
Overall performance
remained average despite the fact that the paper was quite simple
and straightforward. Key issues highlighted from
the students’ approach were a blend of inability of expression,
poor grammatical skills, difficulty in structuring the answer
with logical arguments and analysis and also problems in interpreting
the requirements of the questions correctly.
Question-wise comments: |
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Q.1 |
(a) |
Candidates generally
performed well in the first part of this question, i.e., the definition
of perception. However, some candidates did face problems in the
second part of the question asking for elaboration on why mind
is a unique filter. Candidates, who could even refer to individual
factors influencing perception, were unable to articulate how/why
the mind acts as a perceptual filter.
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(b) |
The question was generally
understood well by the students but due to lack of reading they
were unable to cover all dimensions of IPC’s role in individual’s
growth and development. Answers given by a good number of candidates
were very general and once again due to inability of expression,
candidates could not score high marks in this question which had
a maximum of 9 marks. |
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Q.2 |
(a) |
The answers to this
question fell evenly on two extremes: either the answers were
comprehensive or absolutely meaningless. This was a simple question
and poor performance here portrayed ignorance of basic management
concepts. |
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(b) |
Concept of unit objective
was mostly clear and students were able to substantiate it with
correct examples. |
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(c) |
This part of the question
was also simple and generally handled well, however, some candidates
misunderstood the question and they elaborated on conflicts between
departments instead of conflict between goals. |
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Q.3 |
(a) |
Majority of the students
performed well in this question. Generally, the students made
the following mistakes:
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used the letter format to write the advertisement.
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job description was omitted in most papers, which
is an important aspect to attract the right candidate.
Package details, fringe
benefits etc. were included and handled well. |
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(b) |
Students had the understanding
of non-verbal cues and signals but were generally unable to interpret
the cues, hence could not score high marks in this part of the
question. |
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Q.4 |
This question tested
candidates on two accounts: the structure of the short formal
report and imagination to paint a scenario based on the broad
details given in the question. There were very few candidates
who demonstrated prowess on both aspects of the report. While
there were few who completely understood the structure and contents
of a report, fewer still had the creativity and articulation to
build up a comprehensive feasibility document. |
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Q.5 |
(a) |
This was a simple
and scoring question. The question contained hints for answers
and was handled satisfactorily. |
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(b) |
Across the entire
lot, the candidates seemed not to have understood the requirements
of this question that asked for the basic guidelines to follow
for composing a good proposal and was performed very poorly. No
specific details were given and general guidelines of good written
communication were given as answers. |
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Q.6 |
All the three parts
of this question relating to minutes and agenda of the meeting
were well attempted by the students. |
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Q.7 |
The answer to this
question was oversimplified and based on general understanding
of the students. It was not attempted in the required perspective
where it should have been related to the motivation theories. |
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Q.8 |
(a) |
This was a most commonly
misunderstood question. Very few candidates comprehended that
questions asked about conditions needed to make participation
in decision making meaningful and effective. Instead, most candidates
elaborated on theories of employee motivation and commitment.
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(b) |
Once again the question
was misunderstood and students’ answers were geared towards hygiene
factors rather than non-work factors affecting attitude towards
work. |
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Q.9 |
Both parts (a) &
(b) were simple questions in which students scored good marks. |
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